Strategy

With a portfolio consisting of approx. 145,000 residential units LEG is one of the leading managers of residential property in Germany. The regional focus is on the metropolitan region of North Rhine-Westphalia (NRW), Germany's most populous federal state characterized by a growing demand of affordable housing for both 1-2 people households and immigrants. The company's offer is tailored to this demand. LEG's growth- and customer-focused business model pursues a sustainable, value-oriented approach that reconciles the interests of shareholders and tenants. The growth strategy aims at sustainable growth of the existing portfolio, selective development of tenant-oriented services and value-enhancing acquisitions.


Our Strategy 2025

We are creating a home worth living in for people who simply want to live well. This is our vision for LEG and how we want to be seen by our stakeholders – our customers, investors, employees and society at large.

In order to achieve this goal, LEG reviewed its strategy in 2019 as part of a structured
process. The result is the Strategy House. It is built on three key pillars:

The management of our existing apartments remains our core business. The optimisation of the core business is an ongoing strategic task to be able to offer our customers attractive, affordable housing and to guarantee our investors an appropriate return on their capital. It is therefore important to meet current customer expectations as regards value for money, to leverage rental potential with the necessary judgement and to shape our business as cost-consciously and efficiently as possible.

In addition, we want to offer our customers more than just rental services, which is why we are extending our value chain to include services and targeted additional offerings such as cable TV, power or repair services. These provide our customers with genuine value added, open up new customer groups for our partners and mean additional sources of income for us. Moreover, for around two years we have again been investing to an appropriate extent in new construction and project development to help ease the urgent need for additional living space in high-demand metropolitan areas.

The third pillar of our strategy house is portfolio enhancement: We want to continue growing in NRW and selectively build up portfolios beyond its borders. We are increasingly looking at smaller portfolios as well. Portfolio enhancement also includes to dispose of properties that are not – or no longer – right for LEG.

Our three strategic pillars are built on a solid foundation of financial stability. To us, this means a conservative financing profile appropriate to our business model, that enables both investment in our properties and the further growth of our business. Given its rising relevance and the intense social debate surrounding “housing”, in keeping with how we see ourselves, public perception of LEG as a socially and environmentally responsible company is also especially important to us. In light of its key significance, it therefore forms the roof of the strategy house. Customer and employee orientation, as well as digitisation, play a key role in achieving all strategic goals.

Company
Your Contact

Phone.: +49 (0) 211 4568 0
Fax: +49 (0) 211 4568 261
E-Mail: info@leg-wohnen.de

Press
Your Contact

Phone.: +49 (0) 211 4568 388
Fax: +49 (0) 211 4568 500
E-Mail: presse@leg-wohnen.de

Human Resources
Your Contact

Phone.: +49 (0) 211 4568 344
Fax: +49 (0) 211 4568 261
E-Mail: bewerbungen@leg-wohnen.de